Add Braille To Your Gift Cards
Will you be legally required to add braille to your gift cards? CardPrinting.com has been fielding questions about this issue more frequently, and at the time of this writing, it is anyone’s guess. There have been over 60 lawsuits filed in New York and California. It only stands to reason there will be more.
What’s the point of putting braille on gift cards?
Here’s an easy experiment. Grab your wallet. Now, close your eyes and pull out your credit cards, one by one. Without peeking, can you identify which card you are holding? Visually impaired folks sometimes don’t have the luxury of peeking. The Starbucks gift card makes it easier for the visually impaired to find their gift card by simply including the word “Starbucks” in braille at the top of their card. That’s all there is to it, a simple identifier.
CardPrinting.com has a solution
CardPrinting.com can add braille to your gift card. One benefit of this is that it helps your visually impaired customers do business with you in a pleasant and unimpeded way. Another benefit is that it potentially puts you ahead of legal requirements or legal action.
Adding braille to a gift card has some limitations. Only so many characters and words can fit on a small item like a gift card, and braille must follow certain guidelines for size and height to be readable by the visually impaired. Our best advice is to keep your braille messaging simple and purposeful, as Starbucks did.
For more information or to order braille printing on your gift cards, please contact firstname.lastname@example.org or call us at 866-344-2300.
This article is for informational purposes only. It is not legal advice and it is not intended to replace the advice of competent legal counsel licensed in your state.